Mayan is a cross-chain swap protocol built on Wormhole — the leading blockchain interoperability company connecting the internet economy. I joined as Mayan's first and only marketer, building the function from scratch.

• Growth Marketing — Designed and executed co-marketing campaigns with wallets, DEXs, and ecosystem partners, managing 33+ partner relationships including MetaMask, OKX, Solana Foundation, LIFI, 0x, Polygon Labs, and more.
• Ecosystem Expansion — Helped expand Mayan's presence across new chains, applications, and emerging asset categories; contributed to a 3x protocol volume growth and 2.8M+ unique users; scaled channels by 140% with 3M+ organic impressions across X, email, LinkedIn, Telegram, Discord, and questing platforms.
• Research & Intelligence — Own competitive analysis, onchain data, and performance analytics using Metabase, Mixpanel, and Dune; translate insights into campaign decisions and partner strategy in collaboration with product and engineering.
• Brand & Go-to-Market — Build and own Mayan's marketing function as sole and founding marketer, developing positioning, messaging, creative, and go-to-market strategy across all major product launches including Mayan 2.0, which reached 500K+ impressions at launch.

Athena Alliance is a SaaS platform for executive women — community, coaching, and career development at the senior leadership level. I joined as Head of Operations and rebuilt the infrastructure the company ran on.

• Revenue Operations — Rebuilt org-wide reporting and metrics from the ground up, enabling data-driven decisions that contributed to a 1.5× revenue increase (2024 vs. 2023).
• Marketing Automation — Redesigned the email marketing stack with custom automations and segmentation that drove the highest-ever sales month (Dec 2024), doubling membership sales vs. the rest of the year.
• Retention — Designed and owned member support and content operations, contributing to a 20% reduction in churn (2024–2025 vs. 2023).
• Systems Design — Identified friction across acquisition and retention workflows and built automation systems that expanded organizational capacity across sales, marketing, product, and support.
• Strategic Planning — Worked directly with the CEO and CFO on long-term financial, operational, and fundraising strategy.
• Events — Supported end-to-end execution of 10+ monthly in-person and virtual events and a growing library of 100+ learning episodes.

Purpose is a creative agency and social impact incubator that works with the world's largest organizations to drive systemic change. I spent four years building and managing global partnerships across six international offices.

• Research & Social Listening — Identified and cultivated partners across key issue areas including climate, equity, democracy, misinformation, and health.
• Campaign Strategy — Collaborated with strategy and campaign teams to develop proposals for social impact initiatives across the nonprofit, philanthropic, and corporate sectors. Campaigns include: Verified (United Nations) ↗ — counter-misinformation at scale; and Purpose Climate Lab (IKEA Foundation) ↗ — mobilizing global climate action.
• Business Analysis — Analyzed and presented operational data on a quarterly and yearly basis, informing multi-year fundraising strategy and key decisions on new product offerings.
• Pipeline Management — Oversaw Purpose's global pipeline and business intelligence, supporting revenue strategy across six international offices.

Part of the curation team for TEDxNorthwestern — sourced and worked with speakers who are experts in their fields, guiding them through the talk development process and helping put on a professional, full-scale conference.